![]() Elements of Visual DesignĪny product - from software products such as websites and apps to hardware products such as toasters and hairdryers - can be broken down into fundamental elements of visual design, as described by Alan Hashimoto, associate professor of Graphic Design and Computer Art at Utah State University, and Mike Clayton, director and associate professor of Computer Graphic Arts at the University of the Incarnate Word, in their book, Visual Design Fundamentals: A Digital Approach. Here, we will also show you how you should consider placing these indispensable visual elements to make the maximum impact. Learning how to achieve unity, gestalt, hierarchy, balance, contrast, scale, dominance, and similarity will reward you time and again. While a close examination of each element is usually not necessary in your daily work as a designer, the principles of design - how to place the elements together to build pages and app screens optimally - play a crucial part in your role. Here, we’ll introduce you to the elements of visual design: line, shape, negative/white space, volume, value, colour and texture. These elements and principles together form the building blocks of visual design, and a firm understanding of them is crucial in creating a visual design of any product. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, arranging them according to principles of design. ![]() Visual design is about creating and making the general aesthetics of a product consistent.
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